Expedia analysed millions of real searches on its app and website to identify the top destinations where travellers' interest is rising.

Here are the top 10 destinations of the year according to Expedia.

1. Big Sky, Montana, USA

Big Sky, Montana, USA
Big Sky, Montana, USA

2. Okinawa, Japan

Okinawa, Japan
Okinawa Landscape, Japan

3. Sardinia, Italy

Cala Gonone's Coast | Cala Gonone, Sardinia, Italy

4. Savoie, France

Annecy, Savoie, France

5. The Cotswolds, UK

The Hill, Burford, Oxfordshire, England

6. Fort Walton Beach, Florida, USA

Beasley Park, Fort Walton Beach, Florida

7. Phu Quoc, Vietnam

Phu Quoc scene, Vietnam


8. San Miguel de Allende, México

San Miguel Allende, Mexico

9. Hobart, Tasmania, Australia

Hobart, Tasmania, Australia

10. Iriomote, Japan

Ida Beach, Iriomote Island

Data from Expedia's Unpack 26 report, based on real flight and accommodation search increases from 2024 to 2025 across 24,000 travellers in 18 countries.

Where are you heading in 2026? Drop it in the comments.

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